Since its inception in 1996, PowerAdz has built a premier network to help facilitate newspapers' online editorial and Web-based adverting efforts. Leveraging Mirror Image's global network and rich content delivery services, PowerAdz helps newspapers create a vibrant, online profit center around their news and community information, and vertical advertising categories. PowerAdz aggregates local content, news, classifieds and entertainment information from across the network and distributes it via the Mirror Image service to over a thousand co-branded newspaper websites.