Web Ads... Who, Why, Where, What..

by Jul 20, 2001, 12:00 AM

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Web Ads... Who, Why, Where, What..

Here's a snapshot of web advertising in the 3rd week of June, 2001. AdRelevance/Jupiter MediaMetrix recently released these data.

First, the top 10 locations where ads were placed during the period. This rank is based on the number of views (impressions).

+------------------------------+---------------+ 
| Web Type                     |   Impressions | 
+------------------------------+---------------+ 
| Portal                       | 7,686,986,000 | 
| Shopping & Auction           | 2,136,560,000 | 
| Incentive                    | 1,628,998,000 | 
| Telecom & Internet Telephony | 1,103,728,000 | 
| General News                 |   927,882,000 | 
| Travel, Maps & Local         |   788,102,000 | 
| Business & Finance           |   587,162,000 | 
| Community                    |   568,995,000 | 
| Sports & Recreation          |   494,494,000 | 
| Search Engine                |   491,975,000 | 
+------------------------------+---------------+ 

Next, advertising by industry as measured by impressions:

+------------------------+---------------+ 
| Industry               |   Impressions | 
+------------------------+---------------+ 
| Web Media              | 5,792,093,000 | 
| Retail                 | 4,571,608,000 | 
| Business to Business   | 3,101,378,000 | 
| Financial Services     | 2,120,311,000 | 
| Consumer Goods         |   862,361,000 | 
| Entertainment          |   856,603,000 | 
| Travel                 |   768,624,000 | 
| Telecommunications     |   461,494,000 | 
| Hardware & Electronics |   304,220,000 | 
| Software               |   240,974,000 | 
+------------------------+---------------+ 

Then, the type of ad shape appearing:

   
+-----------------+--------+ 
| Dimensions      | Unique | 
|                 |    Ads | 
+-----------------+--------+ 
| Full banner     | 22,344 | 
| Short button    |  5,379 | 
| Medium button   |  3,474 | 
| Tall button     |  3,168 | 
| Vertical banner |  2,867 | 
| Half banner     |  2,822 | 
| Micro button    |  2,659 | 
| Other           |  1,634 | 
+-----------------+--------+ 

Finally, the top10 consumer goods advertisers based on the total impressions:

+----------------------------+--------------+ 
| Company                    |  Impressions | 
+----------------------------+--------------+ 
| PhotoPoint                 |  123,092,000 | 
| Omaha Steaks International |   49,043,000 | 
| The Gap, Inc               |   36,608,000 | 
| Sports Illustrated         |   35,005,000 | 
| Unilever                   |   34,080,000 | 
| Time, Inc.                 |   32,366,000 | 
| New York Times             |   31,353,000 | 
| Eddie Bauer                |   23,118,000 | 
| The Coca-Cola Company      |   19,156,000 | 
| Philip Morris Companies    |   18,396,000 |
+----------------------------+--------------+ 

See the rest of the story here.

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