New Form Of Transit Advertising Debuts
The CEO of SideTrack Technologies, a Winnipeg, Canada firm, owns E-Caps, the firm that launched taxi hubcap advertising a couple of months ago. Yesterday, he announced his latest venture -- motion picture advertising on subway walls.
Imagine riding in a subway, looking out the window while passing through a tunnel and seeing a fast paced series of images that look like a live action commercial. That's the idea behind Walker's venture, which he plans on launching in September in Kuala Lumpur, Malaysia.
Yes, there are subways there and it's the first place Walker has found to employ his new advertising. There's a client there, too, Canon, which makes digital imaging products. "As a company known for bringing firsts to the marketplace, this was an opportunity we couldn't refuse," says Liew Sip Chon, Canon's senior general manager of system products.
Canon was actually lured into the game by Dentsu, its Japanese ad agency, which decided to try the new advertising in the Malaysian market.
Walker says he's trying to introduce the advertising in North America. All major cities have subway systems and many have agencies that handle subway advertising. Walker has been in contact with the Los Angeles Metro Transit Authority and similar agencies in other cities, including New York, Chicago and San Francisco.
To play the advertising, Sidetrack will install light boxes on the subway walls. Trains pass by sensors as they go through the tunnels that are triggered to play the ads. Twenty-five still images per second are shown, which creates a live action display similar to a TV commercial.
The Canon ad will use 375 images and play for 15 seconds, Walker says.
Rates for the advertising will vary by city, according to their transit ad rates, but Walker says this kind of advertising will be "one of the most expensive," costing about $35,000 per month.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "New Form Of Transit Advertising Debuts"
Leave a Comment