News Brief

South African Web Surfers Get Counted

Nielsen//NetRatings today published its first data on the at-home surfing behavior of Internet users in South Africa.

These inaugural findings show that in June, local South African Web properties made a strong showing against well-established global Internet brands, accounting for nearly half the top 10 properties.

Nielsen//NetRatings tracks the entire spectrum of Internet user behavior: who's online, where they're going, what ads they're viewing and clicking on and how much time they spend. This information is derived from randomly selected consumer panels of home Internet users, continually refreshed to reflect the most current Internet universe. South Africa is the first African market measured by Nielsen//NetRatings, which is now reporting data on 27 countries worldwide. Nielsen//NetRatings plans to begin measuring Internet activity from work in South Africa later this year.

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