News Brief
A.I. Attracts More to Website than Theater
Aug 20, 2001, 12:00 AM
AT&T and Three Mountain Group have announced that one of this summer's most popular online initiatives, the interactive experience created to promote and market Steven Spielberg's "A.I.: Artificial Intelligence," has attracted more than 2.5 million visits. The campaign was developed and managed by Three Mountain Group and is hosted by AT&T. The idea for the campaign comes from the Concept Development Group at Microsoft. With more than one million unique users, the "A.I." campaign is the largest interactive marketing campaign ever associated with a feature film. - Adam Bernard
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