Kate Mats (short for Matsudaira) steps through ways to use online video, from creating the strategy to optimizing the videos. In the detailed post, Mats suggests why you might want to host it or just post it on a site already built, such as YouTube, MetaCafe or DailyMotion. Some advantages to posting on big video sharing sites include no bandwidth costs and lots of traffic. She also explains the reasons why you should pay close attention to the metadata.
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