Vanguarde Media, Inc. (VMI) a multi-faceted urban media firm, and
Kefta, an enterprise marketing automation technology company, have formed a new marketing alliance to
boost subscription rates for VMI's media properties. In building and launching new promotional campaigns starting this autumn, Vanguarde Media will use Kefta's cost-effective yet sophisticated
software solutions to attract, qualify, and convert new subscribers for such titles as Honey, Heart & Soul, and Savoy magazines.
