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'Adweek' Tweaks 'Hot List' Criteria

The annual "Hot List" and "10 Under 60 Hot List" usually recognized magazines with a track record of standout ad revenue and page growth. But in light of last year's industry declines and magazines' efforts to grow their business via other platforms, ad-page growth alone no longer does justice to magazines' relevance.

This year, the "Hot List" paid greater attention to circulation quality, with particular focus on newsstand sales, strength of engagement, smart brand extensions, and ability to find new ways to engage consumers and charge them for content. However, the pub still needs at least $60 million in annual revenue; "under 60" are below that threshold. No. 1 on the "Hot List" was People.

Read the whole story at Mediaweek »

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