Digging Out The Data

Will Alexa remain relevant in 2010, as search engines continue to tweak algorithms? That's a question Aaron Wall decided to research, though he claims to have little faith in the ranking tool.

Those who install the Alexa toolbar can see more query data that list some opportunities for their site in paid search, he explains. Alexa's features provide downstream and upstream traffic sources, percentage of search traffic, sub-domains, top search queries, demographics, and more.
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