News Brief
Faster Connections Drive Users to Surf More
Aug 22, 2001, 12:00 AM
Nielsen//NetRatings today revealed that surfing habits of home Internet users change dramatically after upgrading to high-speed Internet access. Across the board, narrowband surfers increased their Web usage when they upgraded to broadband.
Page views skyrocketed 130% as surfers viewed 5.5 billion pages in July 2001, after they switched from narrowband to broadband. The number of pages accessed per person jumped 55%, while the numbers of sessions increased 25% to nearly 28 in July 2001, as compared to 22 in January. New broadband users spent 23% more time surfing the Web to more than 15 hours after they made the change.
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