• The New York Times, Thursday, April 1, 2010 2:44 PM

Nearly three years on, The New York Times checks in on Hulu and its prospects for the future. Jason Kilar, Hulu's chief executive, says the joint media venture has been profitable for two consecutive quarters. The Times, meanwhile, says it "successfully brought online TV into the mainstream." Citing four -- count 'em, four -- sources, the paper reports that Hulu is about to move beyond "standard" computer screens with an application for Apple's iPad.

Challenges facing the venture -- jointly owned by NBC Universal, News Corp. and Disney -- include increasing pressure from the companies that supply its content. According to The Times, they want Hulu to earn more ad dollars, and set up a subscription service -- an option that Kilar is considering. "Our mission is to help people discover the world's premium content, and we believe that subscriptions can help to unlock some of that," he says.

Read the whole story at The New York Times »