News Brief

Better Design Nets More Ads

Inc, the magazine for the nation's growth businesses, unveils a comprehensive redesign with its September issue. A bold new logo, larger trim size and heavier paper stock spearhead a powerful new look. The intent of the magazine is to make it a faster-paced, more energetic read, with high-impact graphics, varied typefaces and larger photos. The redesign appears to be impressing the advertising community. Weighing in at a total 240 pages, the September Inc carries 140 ad pages and is second-largest issue in the magazine's history.
Adam Bernard