NBC: U.S. Open Ends In Prime Time
Media Life, Wednesday, April 21, 2010 12:07 AM
CBS' big Masters ratings weren't lost on NBC. The network will air the final two days of this year's U.S. Open in prime time, just the second time in the major's history that it will air during the highest-rated daypart.
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NBC saw a ratings bonanza, with Tiger Woods expected to play in the tournament, being held June 17 to 20 at the Pebble Beach course in California. NBC will air coverage from 4:30 to 11 p.m. on Saturday and 3 to 9 p.m. on Sunday. Though he was never really in contention the final day, CBS' ratings soared, with the network recording the third-biggest audience in history for a golf event, averaging a 12.0 household rating.
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