Day 3 of MediaPost's Email Insider Summit -- in Captiva Island, Fla. – has begun and the room remains full. Ken Magill, who runs Magilla Marketing, is delivering an opening keynote.
A well-known industry opinionist, Magill says that companies touting they are CAN-SPAM compliant are “basically saying you’re not a
criminal.� Magill is an advocate for the landmark law, but companies should but do it, not say it -- comply with it and be quiet.
Further, he says email is
“so cheap, it brings out the worst in direct marketers.� It still encourages mass mailings and that can turn off consumers.
Throughout the conference,
speakers have been dropping acronyms. Speaking of a previous job, Magill said he might have engaged in CLM -- Career Limiting Behavior.