I'm CAN-SPAM Compliant and So I'm No Criminal

Day 3 of MediaPost's Email Insider Summit -- in Captiva Island, Fla. – has begun and the room remains full. Ken Magill, who runs Magilla Marketing, is delivering an opening keynote.

A well-known industry opinionist, Magill says that companies touting they are CAN-SPAM compliant are “basically saying you’re not a criminal.� Magill is an advocate for the landmark law, but companies should but do it, not say it -- comply with it and be quiet.

Further, he says email is “so cheap, it brings out the worst in direct marketers.� It still encourages mass mailings and that can turn off consumers.

Throughout the conference, speakers have been dropping acronyms. Speaking of a previous job, Magill said he might have engaged in CLM -- Career Limiting Behavior.

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