NASCAR is promoting Dr. Michael Lynch to VP, green innovation. The elevation of his role from managing director to VP is meant to further NASCAR's efforts to grow the sport's green platform. As he has done over the past five years at NASCAR, Lynch will champion the adoption and implementation of sustainability practices across the sport, per the organization. Lynch joined NASCAR in 2008, shortly after NASCAR Chairman and CEO Brian France announced the sport would work to reduce its environmental impact. After joining the company, Lynch launched the NASCAR Green sustainability program.