Programmatic may yield too low cost per thousand prices for many publishers. Still, others who even sell premium video inventory find value.
During a OMMA Miami panel, Daren Trousdell, founder/chief executive officer of OneUp Sports says: “Programmatic is a lead-generation tool for us; we can see who is bidding on the inventory.” And, with that knowledge, Trousdell looks for ways to bridge the pricing gap.
Paul Rostkowski, president of Varick Media Management, says overall its not always the small marketer looking at lowest cost versus say consumer product marketers:
“To us all users are worth ...
Audi of America has tapped San Francisco-based MUH-TAY-ZIK | HOF-FER as its social media agency. Audi says it choose the agency Audi after seeing their work for clients like Netflix, Golden State Warriors, and Slavery Footprint.