Results for October 2010

Cablevision agrees to carry Fox -- but says it's "unfair."
Cablevision made a deal with Fox Networks over the weekend --- but at a unfair price, according to the cable operator.

The two-week long standoff ended over the weekend with Cablevision agreeing to carry WNYW Fox5, WWOR My9, WTXF Fox29, Fox Deportes, Fox Business Network, and Nat Geo Wild. It allowed New York area viewers to see game three of the World Series.

Terms were not disclosed -- but Cablevision wasn't happy with the deal it made.

In a company statement, Cablevision said: "In the absence of any meaningful action from the FCC, Cablevision has agreed to pay Fox an ...» 0 Comments

Facebook Looking For Agency Relations Head
Facebook is looking to hire a global head of agency relations to work either at its Palo Alto, Calif.-based headquarters or in New York City. The posting says the position will be responsible for defining global agency strategy and developing relationships with key agency partners. "The ideal candidate will be a creative, analytical thinker that will work with cross functional teams in finding ways to improve agency operations," it states.

Among other things, the job will entail driving communications between the agency community and Facebook and managing and negotiating complex agency contracts while requiring at least 15 years ...» 0 Comments

Apple Cracks Top 5 Phone Makers
In the third quarter, Apple for the first time cracked the top five mobile phone manufacturers globally, moving ahead of BlackBerry-maker Research in Motion and Sony Ericsson into fourth place with a 4.1% market share. Apple's jump into the top ranks was propelled by the 14 million iPhones it sold during the quarter despite the early flap over the iPhone 4's external antenna.

"The entrance of Apple to the top 5 vendor ranking underscores the increased importance of smartphones to the overall market," said Kevin Restivo, an IDC senior research analyst. "Vendors that aren't developing a strong portfolio of ...» 0 Comments

WPP Invests $5 Million In Buddy Media
Facebook marketing firm Buddy Media has landed a $5 million investment from WPP, which will integrate the company's platform into its own set of technology tools so brands can more easily tie Facebook marketing into broader ad programs. The relationship will also include training for WPP agencies on the Buddy Media platform within the first year and co-development of new products and social applications exclusively for WPP clients. The new investment increases the size of the third-round funding announced by Buddy Media earlier this month to $28 million.» 0 Comments
Eight O'Clock Coffee's New Look Makes TV Debut
To celebrate Eight O'Clock Coffee's new look (packaging changed last month), the brand is running a Facebook costume contest. People upload costumes by midnight on Oct. 31. Eight winners get coffee, a tote and a T-shirt.

Plus, just this morning, the new packaging made its TV debut on "The Today Show" as one of the costumes featured outside the studios.» 0 Comments

Eight O'Clock Coffee's New Look Makes TV Debut
[caption id="attachment_4462" align="alignleft" width="98" caption=""The Today Show" debut"][/caption]

To celebrate Eight O'Clock Coffee's new look (packaging changed last month), the brand is running a Facebook costume contest.  People can upload costumes by midnight on Oct. 31. Eight winners get coffee, a tote and a T-shirt.<P>

Just this morning, the new packaging made its TV debut on "The Today Show" as one of the costumes featured outside the studios.» 0 Comments

Eight O'Clock's New Look Makes TV Debut
To celebrate Eight O'Clock Coffee's new look (packaging changed last month), the brand is running a Facebook costume contest. People upload costumes to its Facebook page by midnight on Oct. 31. Eight winners get coffee, a tote and a T-shirt.

Plus, just this morning, the new packaging made its TV debut on "The Today Show" as one of the costumes featured outside the studios.» 0 Comments

Why Wait? Kohl's, Target, Penney Tear Into Holiday Promotions
No, it isn't your imagination: More than ever, Christmas is creeping up on Halloween. From references to "doorbusters" –a word most of America associates with the day after Thanksgiving—in JCPenney ads during the World Series, to Kohl's new holiday campaign, to Target's major pre-Thanksgiving promotion, retailers are determined to get consumers shopping sooner.

"It is starting earlier," Scott Erickson, a partner in the retail practice of Deloitte, which just released a major holiday spending survey, tells Marketing Daily. "A lot of retailers are seeing that consumers have been a little reluctant to break out their wallets, and they are really ...» 0 Comments

Why Wait? Kohl&#8217;s, Target, Penney Tear Into Holiday Promotions
No, it isn’t your imagination: More than ever, Christmas is creeping up on Halloween. From references to “doorbusters” –a word most of America associates with the day after Thanksgiving—in JCPenney ads during the World Series, to Kohl’s new holiday campaign, to Target’s major pre-Thanksgiving promotion, retailers are determined to get consumers shopping sooner.

“It is starting earlier,” Scott Erickson, a partner in the retail practice of Deloitte, which just released a major holiday spending survey, tells Marketing Daily. “A lot of retailers are seeing that consumers have been a little reluctant to break out their wallets, and they are really ...» 0 Comments

Food Industry To Implement Own Front-Label System
The Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI) have formally announced that they are developing a new, front-of-package (FOP) labeling system, which will begin to appear on packaging early next year.

The food/beverage-makers’ and food retailers’ associations said they are still finalizing the details of the FOP program, as they “continue to consult stakeholders.” They did not provide specifics, other than indicating that FOP labeling would include information on “calories and other nutrients to limit,” as well as on nutrients “needed to build a ‘nutrient-dense’ diet and on ‘shortfall nutrients’ that are under-consumer in the diets of ...» 0 Comments

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