Results for January 2011
  • TargetCast Launches Agency Direct Unit, Taps Orell To Run It
    Independent media services agency TargetCast tcm today announced a new division that will service other independent agencies outsourcing some or all of the media services, and named long-time Madison Avenue media executive Larry Orell to run it.

    Two independent agencies, MMB and imc2, are clients of the new service.

    imc2's roster includes Procter & Gamble, Pfizer and WorldVision. MMB, founded by former Hill, Holiday executives Fred Bertino and Jamie Mambro, handles such accounts as Subway, ESPN and Tractor Supply Company.

    Orell, who was most recently at WPP's MediaCom unit, joins TargetCast on Feb. 15.

  • Nielsen: Consumers Optimistic, Still Redefining Value
    Consumers may be working their way back to optimism, but new research from Nielsen shows they're also wary, redefining the way they see value in this uneven recovery.

    While U.S. consumer spending is climbing faster than expected—with the U.S. Commerce Department reporting that spending is rose at its fastest pace in three years--Nielsen reports that shopping habits are quite different by income level. Among households earning $100,000 or more, the number of shopping trips are up 5%, and the amount spent on each trip is up 4%, Nielsen's James Russo, VP/Global consumer insights at Nielsen, says in a presentation. ...

  • Mobile Banking To Reach 50 Million In 2015
    Driven by wider smartphone adoption and regular mobile Web use, the number of Americans banking by mobile phone will jump from 10 million today to more than 50 million by 2015, according to a new Forrester report. But the research firm warns that financial institutions face a key challenge reaching that target: convincing customers that they can do something new and different with their mobile phones than they can't do online.

    In a recent Forrester survey of more than 3,000 consumers, for example, the main reason (37%) given for not using mobile banking was that customers saw no value ...

  • Case Leading "Startup American" Initiative
    As part of President Barack Obama's plan to promote entrepreneurship, AOL co-founder Steve Case will lead an administration-sanctioned campaign to support private sector investments in startup companies and small businesses. "In his Jan. 25 State of the Union address Obama said part of his plan to 'out-innovate, out-educate, and out-build the rest of the world' includes more investments in education, technology and infrastructure," Bloomberg reports. The initiative includes pledges from companies including Facebook Inc., Intel Corp., Hewlett-Packard Co., and International Business Machines Corp. to increase their investments in startup companies. Carl Schramm, the president and CEO of the Kauffman ...
  • AOL Europe Buys Into Video Distribution
    With an eye on content, AOL Europe just bought online video distribution network GoViral for $96.7 million. As the Guardian notes, “This is AOL's first major European acquisition since its disastrous 2008 deal to buy social networking website Bebo for $850 million.” Co-founded in 2005 by Danish Web and advertising execs Jimmy Maymann and Claus Moseholm, GoViral is currently based in London. “AOL Europe said that the deal will strengthen its video offering and ‘ultimately’ North America,” the Guardian notes. "We believe that GoViral … allows us to match our ambition for premium content creation and engaging advertising, with ...
  • KIT Digital Buys KickApps, Kewego AND Kyte
    KIT digital has acquired three social software and video companies, TechCrunch is reporting. All told, the cloud-based video asset management company just dropped about $77 million on New York City-based KickApps, Paris-based Kewego, and San Francisco-based Kyte. Per the deals, KickApps CEO Alex Blum has been named Global COO of KIT digital, while KickApps CFO David Lapter will now serve as SVP Finance and Administration within KIT digital. Blum will be responsible for the overall business operations of the company, including product management, R&D, client operations, and business administration. “So why KickApps, Kewego and Kyte -- apart from the ...
  • Google Aims To Own App Market
    Google may now have the most popular mobile software on the market, but Apple is still seen to have the edge on apps. Likely as a result, Google reportedly plans to hire dozens of software developers to create apps for smartphones and other mobile devices. As sources tell The Wall Street Journal, the hiring binge is part of a "new strategy aimed partly at helping Google counter Apple Inc. in one of high tech's hottest sectors." Hires include software engineers, product managers, user-interface experts and other mobile app-focused experts. Meanwhile, some existing Google employees are now shifting their attention ...
  • The Real Point Of All This Social Marketing Stuff
    According to FanAppz Founder-CEO Jon Siegal it's about getting consumers to do stuff, and ideally stuff with a marketers products or brands.

    All the social interaction, and data gathering are nice, he said, but the bottom line is, well marketing. And marketing he said, is about getting a consumer to convert to some kind of marketing intended behavior.

    "At the end of the day we're trying to get the fan to do something, open an account, convert," he said, adding that an obsession with getting consumers to simply interact may be nice, but it may not move the ...

  • The Social Web: It's More Than Just Facebook
    That is Eric Wheeler's point of view. Of course, that's also Wheeler's business model. As CEO of 33Across, Wheeler mines data and launches campaigns based on the social connectivity of people across the World Wide Web, not just on Facebook.

    "We are basically doing the same thing across the Web," Wheeler said, noting that the potential socially connected audience across the Web is 10 to 20 times larger than what a marketer can get via retargeting Facebook users.

    Most significantly, those ads perform better than conventional Web ads.

    "Two to five times better, when they are socially ...

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