NBC Sports is well sold for its three-week big Tour de France race on NBC Sports Network and the NBC Televison Network.
NBC executives have said its TV advertising inventory is 85% sold, with many advertisers returning to sponsor the three-week bike race. Advertisers include Anheuser-Busch, Radio Shack, Nissan Motors, General Motor's Cadillac brand, McDonald’s, Geico, and bike maker Cannondale. Radio Shack, Nissan, and U.S. bike manufactuer Trek co-sponsors an European-based team participating in the race.
Recently NBC Sports Group signed a new 10-year extension agreement for coverage of the Tour de France race -- which runs on its cable ...
FX's debut "Anger Management" with Charlie Sheen showed some anger with its ratings for its premiere.
The TV series adaptation of the film of the same name on Thursday produced the best numbers ever for an FX series premiere -- 5.5 million total viewers and 2.65 million viewers in the key advertiser viewer 18-49 group.
Adding in a second airing of "Management" brought total viewership to 5.74 million and 2.9 million among 18-49 viewers. Typically, TV advertising packages for cable TV shows are factored from one original episode and two or three repeats.