Results for June 2012
  • NBC Sports Network: Tour de France TV ads 85% sold

    NBC Sports is well sold for its three-week big Tour de France race on NBC Sports Network and the NBC Televison Network.

    NBC executives have said its TV advertising inventory is 85% sold, with many advertisers returning to sponsor the three-week bike race. Advertisers include Anheuser-Busch, Radio Shack, Nissan Motors, General Motor's Cadillac brand, McDonald’s, Geico, and bike maker Cannondale. Radio Shack, Nissan, and U.S. bike manufactuer Trek co-sponsors an European-based team participating in the race.

    Recently NBC Sports Group signed a new 10-year extension agreement for coverage of the Tour de France race -- which runs on its cable ...

  • FX's "Anger Management"'s Big Debut Ratings

    FX's debut "Anger Management" with Charlie Sheen showed some anger with its ratings for its premiere.

    The TV series adaptation of the film of the same name on Thursday produced the best numbers ever for an FX series premiere  -- 5.5 million total viewers and 2.65 million viewers in the key advertiser viewer 18-49 group.

    Adding in a second airing of "Management"  brought total viewership to 5.74 million and 2.9 million among 18-49 viewers. Typically, TV advertising packages for cable TV shows are factored from one original episode and two or three repeats.

     
  • CNN.com has a "Dewey Defeats Truman" moment

    Whoops!  CNN.com published a banner headline saying the Supreme Court had struck down ObamaCare, when in fact it upheld the health care overhaul (including the individual mandate, which was ruled constitutional as a tax).  CNN.com posted a correction a few minutes later.

  • Study: 1 in 5 Tablet Users Shopping Less In Stores

    Mobile ad network InMobi and Mobext, the mobile marketing arm of Havas Digital, today released findings from a joint study examining the habits of 9,600 U.S. consumers across PCs, smartphones and tablets. (Those in the sample owned each of the three devices.) The study suggests the spread of connected devices has altered how people consume media and make purchases. Among the highlights:

    -Tablet use has risen quickly to 29.5 million U.S. users, 11% of the total U.S. population.

    -Over 60% of U.S. tablet owners spend at least 30 minutes each day accessing media content on their tablets and 52% ...

  • Yahoo, Clear Channel Team On Online Radio

    On the heels of announcing a partnership with Spotify, Yahoo said Thursday it’s teaming with Clear Channel to offer its iHeartRadio digital radio service on the Web portal.

    The companies will also cross-promote each other’s content on iHeartRadio.com, local radio station sites, and across Yahoo’s entire network. Yahoo’s original video programs will be available in audio versions through Clear Channel as well.

    The two companies will also partner on nearly a dozen live concerts, where Yahoo will have exclusive Web and mobile broadcast rights and Clear Channel will handle selling of sponsorships around events. That includes the upcoming iHeartRadio ...

  • Rocket Fuel Raises $50 Million VC Round
    Rocket Fuel has secured $50 million in new financing, the company said Thursday. The round led by Northgate Capital, Summit Partners, and Cross Creek Capital, joins existing investors Nokia Growth Capital, Mohr Davidow Ventures, and Comerica Bank. Funding now exceeds $76 million. The company said it would use the new capital to accelerate an aggressive growth strategy in new hires and international expansion.
  • Yahoo Names Trio of Media, Marketing Execs

    Yahoo on Wednesday announced the appointment of three new media and marketing executives to help expand its business globally and in the women’s and U.S. Hispanic markets.

    Rich Cusick was named as VP, entertainment and women’s lifestyles, overseeing Yahoo Shine as well as Yahoo’s health and entertainment properties including omg!, movies, TV and music. most recently served as Interim GM of Chemistry.com, a division of Match.com

    John Buchanan, formerly VP of global marketing at Electronic Arts, will lead Yahoo’s consumer marketing team across the globe. Before joining EA, where he was VP, worldwide marketing, he led product marketing and strategic ...

  • ShareThis Adds Share-To-Mobile Option

    Mobile messaging platform Mogreet said Wednesday it had reached an agreement with ShareThis to power the sharing of content from Web sites to mobile devices. Mogreet introduced its moShare technology earlier this year along with a branded button for sharing to mobile through properties including Facebook and Twitter.

    But moShare will serve as a white-label service for the ShareThis, providing the share-to-mobile option through the ShareThis button on 1.4 million sites via MMS technology. A user enters their phone number in the pop-up window and the number of the recipient. Then the content is shared as a text message, including ...

  • 'TV Everywhere' for NBC's Summer Olympics

    TV Everywhere seems to have come to NBC's upcoming summer London Olympics.

    NBC says more than 100 million cable, satellite, and telco customers will now be able to access all 3,500 hours of live streaming Olympics content -- as well as 14.5 hours of pre-Olympic coverage, that of the U.S. Olympic Team Trials.

    Cable, satellite and telco customers can verify their mobile and tablet devices when the NBC Olympics Live Extra App launches in mid-July.

    As part of this effort NBCUniversal says it is starting up a first-of-its-kind marketing campaign telling consumers how to do the verification process. A TV spot ...

  • Google Project Glass 2013 Prototype Available For Purchase By I/O Attendees
    Google wants Project Glass devices to become a human companion, similar to the way mobile devices have found a place in the pockets and the purses of men and women. The company hopes the pictures people take will convey human emotions, unique moments, from the person wearing the device. Physically light and visually light, the latest prototype weights less on the nose compared with many sunglasses, according to Isabelle Olsson, lead designer of Google Project Glass The scalable design means putting the components to the side, so folks with prescription glasses can also use the technology. The Google Project Glass ...
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