Results for June 2012
  • NBC Sports Network: Tour de France TV ads 85% sold

    NBC Sports is well sold for its three-week big Tour de France race on NBC Sports Network and the NBC Televison Network.

    NBC executives have said its TV advertising inventory is 85% sold, with many advertisers returning to sponsor the three-week bike race. Advertisers include Anheuser-Busch, Radio Shack, Nissan Motors, General Motor's Cadillac brand, McDonald’s, Geico, and bike maker Cannondale. Radio Shack, Nissan, and U.S. bike manufactuer Trek co-sponsors an European-based team participating in the race.

    Recently NBC Sports Group signed a new 10-year extension agreement for coverage of the Tour de France race -- which runs on its cable ...

  • FX's "Anger Management"'s Big Debut Ratings

    FX's debut "Anger Management" with Charlie Sheen showed some anger with its ratings for its premiere.

    The TV series adaptation of the film of the same name on Thursday produced the best numbers ever for an FX series premiere  -- 5.5 million total viewers and 2.65 million viewers in the key advertiser viewer 18-49 group.

    Adding in a second airing of "Management"  brought total viewership to 5.74 million and 2.9 million among 18-49 viewers. Typically, TV advertising packages for cable TV shows are factored from one original episode and two or three repeats.

  • Taking Digital Arrows In Your Back
    Something Massive's Adam Broitman is definitely an innovator, but that doesn't mean he doesn't take a few arrows in his back every once in a while. It's a mixed blessing to be in the vanguard, said Broitman, noting, "My Second Life real estate is greatly devalued right now. It's not always great to be the guy pushing things."
  • The iPhone, Augmented Reality, And Ben & Jerry's
    Something Massive Chief Creative Strategist Adam Broitman just did a good job of explaining the different between innovation and experimentation. And he used the iPhone, augmented reality and Ben & Jerry's to do it.
  • Walter Apodaca Must Be A Masochist
    Apodaca is president of Gizmo Beverages and he's speaking on the final panel at the Brand Marketers Summit, which is focused on experimentation.
  • Less May Be More In Consumer Marketing
    Sarita Bhatt, Managing Director, Strategy, Social Platforms, Euro RSCG NY, has pointed out a huge dilemma for brand marketers, which his that consumers basically want less stuff.
  • Buying In To Programatic Buying (How Kellogg's Did It, And Why Other Consumer Brands Ultimately Will)
    It's no surprise that direct response, performance and commerce marketers have embraced programmatic-buying of online media, because it's pretty easy to correlate the return on media spending via clicks, conversions, etc., but Kellogg's Associate Director-Global Digital Strategy Bob Arnold just made a great case for brand marketers too.
  • The New Media Math: E2P
    That's what Visible Measures Chief Analytics Officer Seraj Bharwani presented this morning during the Brand Marketers Summit's sponsored breakfast presentation. Specifically, the e stands for "earned" and the p stands for "paid," and before you think this is just another "paid, earned, owned" rant, it's not. It's about trying to apply some scientific analysis on the relationship between two of those components to understand the value created by the combination of them.
  • Kids To Brands: Joining The Conversation Is A Two-Way Street
    That's what the Brand Marketers Summit youth panelists said in response to an audience question asking them what they would like to see brands doing with them on social media. Basically, they want brands to listen to them.
  • Facebook 'Loser' Apps
    Asked by the ARF's Ted McConnell what their peers do on Facebook that make them seem like a "loser," Brand Marketer Summit youth panelists cited "hashtagging," "poking," and receiving posts from parents, grandparents and other immediate family members.
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