Results for March 2012
  • Brands See 'Likes' Rise 38% With Timeline

    Brands on Facebook have until Friday to update their pages on the site before switchover to the new Timeline layout happens automatically. But among some that have already upgraded, they’re finding the change to their liking. Based on an analysis about a dozen brands that have adopted the Timeline format since Facebook announced the move last month, “Likes” on average have increased 38%, and comments, 3.5%, from February to March.

    Fred Stuk, analytics manager for social media marketing firm Vitrue, which provided the data, acknowledged some of the increased engagement may reflect the novelty factor—people checking out new Facebook pages ...

  • AT&T AdWorks Teams With Turn

    AT&T AdWorks has partnered with demand-side platform Turn to launch a new ad platform combining Turn’s campaign management and ad-serving capabilities with AT&T’s ad network reaching 84% of the worldwide online audience. The private marketplace overlays AT&T’s audience targeting technology on top of Turn’s DSP tools to help advertisers reach intended audiences more effectively.

    The companies said the cloud-based platform would protect consumer privacy by encrypting all data that leaves the marketplace. AT&T says AdWorks has access to 450 billion monthly impressions across mobile, online display and interactive television.

    The alliance with Turn reflects AT&T’s efforts to ramp up ...

  • Double Cross Vodka Goes April Fools
    Double Cross VodkaA competitor in the ultra-premium vodka category, is dramatizing its name with a new campaign about how to "double cross" the mundane and frustrating moments of life.
  • Mediasmith Lands Blurb, eMusic, $10 Million Too
    San Francisco-based digital media shop Mediasmith this morning announced two new clients to its roster: online publishing and marketing platform Blurb; and online music download service eMusic. Both are AOR accounts for all media. Billings were not disclosed by CEO -Founder David Smith said the agency's "recent new client additions will add [$10 million] in billings." Smith noted that both account are in the entertainment and media categories, which represents a "sweet spot" for Mediasmith.
  • OMG's Karo Replaces McLean As U.S. CEO At PHD
    Monica Karo has been tapped to replace Andrew McLean as CEO of PHD US, the shop confirmed today. In addition, the agency is bulking up on senior management with the addition of two new positions, including a president of its New York office, Steve Williams, and chief operating officer, Craig Atkinson. Karo was previously president of integrated accounts at Omnicom Media Group, PHD's parent company. She will retain that role as she adds the PHD CEO duties, the agency said. Williams has been CEO of OMD UK and Atkinson was president and chief digital officer at PHD US. Karo will ...
  • U.S. CEO McLean Out At PHD; Successor To Be Named Later Today
    Andrew McLean is out at Omnicom's PHD US according to sources. The agency will be telling the troops later today and announcing his replacement at that time, per sources. McLean joined the shop as CEO of the PHD U.S. operation in December of 2010. Previously he had been worldwide chief business development officer at WPP's media management arm GroupM. The agency is expected to indicate that McLean is leaving to pursue other interests, although sources said his departure is due a "clash" of personalities, and that his style of management simply didn't fit within the agency's culture. What if anything ...
  • Millennial Media Doubles At Open

    Mobile ad network Millennial Media made a strong debut Thursday on the New York Stock Exchange, with its stock price nearly doubling to $25 a share at the opening. The company priced its shares Wednesday night at $13 each, at the high end of the $11 to $13 range. Earlier this month, Millennial had set a range of $9 to $11.

    The company’s hot start in the market reflects optimism about the growth of Millennial’s business and mobile advertising more widely. Millennial doubled its revenue to $106 million in 2011 but remains unprofitable as of the fourth quarter of ...

  • MIllennial Sets IPO Price At $13

    Mobile ad network Millennial Media Wednesday set the pricing of its initial public offering of 10.2 million shares of common stock at $13 per share. The company’s shares are expected to begin trading on the New York Stock Exchange under the ticker symbol "MM" on Thursday.

    The $13 opening price is above the $9 to $11 range Millennial reported in a securities filing earlier this month, suggesting strong demand for the offering that would raise $132.6 million. In a Tuesday filing, it had raised the range to $11 to $13.

    Millennial, which filed for an IPO in January, reported ...

  • Digital snacking: A real storytelling meal?

    Modern storytelling can be like snacking -- but not always all that nourishing.

    Sure, you can tweet all your want. But what does that really tell you?

    "It's like having a Twizzler," says Susan Credle, executive vp and chief creative officer of Leo Burnett Worldwide. "At some point you need a meal." Credle was speaking on a panel about creativity at the 4A's Transformation LA event.

  • Does TV own digital? Or does digital own TV?

    Ed Erhardt, president of global customer marketing and sales for ESPN says, in speaking at the 4A's Transformation LA event, there needs to be a lot more combined digital platform and TV deals.

    "I don't want to do four digital deals; I want to do 150."  

    The big issue for Erhardt -- does TV own the digital space or does digital own the TV connected space? This upfront might tell the tale he says in the next couple of weeks. "We need scale."

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