Brands on Facebook have until Friday to update their pages on the site before switchover to the new Timeline layout happens automatically. But among some that have already upgraded, they’re finding the change to their liking. Based on an analysis about a dozen brands that have adopted the Timeline format since Facebook announced the move last month, “Likes” on average have increased 38%, and comments, 3.5%, from February to March.
Fred Stuk, analytics manager for social media marketing firm Vitrue, which provided the data, acknowledged some of the increased engagement may reflect the novelty factor—people checking out new Facebook pages ...
AT&T AdWorks has partnered with demand-side platform Turn to launch a new ad platform combining Turn’s campaign management and ad-serving capabilities with AT&T’s ad network reaching 84% of the worldwide online audience. The private marketplace overlays AT&T’s audience targeting technology on top of Turn’s DSP tools to help advertisers reach intended audiences more effectively.
The companies said the cloud-based platform would protect consumer privacy by encrypting all data that leaves the marketplace. AT&T says AdWorks has access to 450 billion monthly impressions across mobile, online display and interactive television.
The alliance with Turn reflects AT&T’s efforts to ramp up ...
Mobile ad network Millennial Media made a strong debut Thursday on the New York Stock Exchange, with its stock price nearly doubling to $25 a share at the opening. The company priced its shares Wednesday night at $13 each, at the high end of the $11 to $13 range. Earlier this month, Millennial had set a range of $9 to $11.
The company’s hot start in the market reflects optimism about the growth of Millennial’s business and mobile advertising more widely. Millennial doubled its revenue to $106 million in 2011 but remains unprofitable as of the fourth quarter of ...
Mobile ad network Millennial Media Wednesday set the pricing of its initial public offering of 10.2 million shares of common stock at $13 per share. The company’s shares are expected to begin trading on the New York Stock Exchange under the ticker symbol "MM" on Thursday.
The $13 opening price is above the $9 to $11 range Millennial reported in a securities filing earlier this month, suggesting strong demand for the offering that would raise $132.6 million. In a Tuesday filing, it had raised the range to $11 to $13.
Millennial, which filed for an IPO in January, reported ...
Modern storytelling can be like snacking -- but not always all that nourishing.
Sure, you can tweet all your want. But what does that really tell you?
"It's like having a Twizzler," says Susan Credle, executive vp and chief creative officer of Leo Burnett Worldwide. "At some point you need a meal." Credle was speaking on a panel about creativity at the 4A's Transformation LA event.
Ed Erhardt, president of global customer marketing and sales for ESPN says, in speaking at the 4A's Transformation LA event, there needs to be a lot more combined digital platform and TV deals.
"I don't want to do four digital deals; I want to do 150."
The big issue for Erhardt -- does TV own the digital space or does digital own the TV connected space? This upfront might tell the tale he says in the next couple of weeks. "We need scale."