Results for August 2010

Digg Founder Confirms New CEO
In a blog post this afternoon, Digg founder Kevin Rose confirmed the hiring of Amazon veteran Matt Williams as the social news site's new CEO. Rose said Williams, most recently general manager for consumer payments at Amazon, brings "seasoned management experience and has a reputation for delivering innovative products and excellent results" to the company. Turning around Digg, which unleashed a user backlash in recent days with its latest overhaul, should test Williams' ability to deliver excellent results.» 0 Comments
Social Media 101
Based on the five college kids represented on the "Social Generation" panel at the Social Media Insider Summit, today's youth are mainly focused on Facebook, not so much on Twitter, email, blogging and other "social media" platforms.

I'm not surprised, but the real question is what will happen with them as they age. Will they become more like the Madison Avenue insiders who are driving the hype surrounding emerging platforms, especially Twitter? Or will they carry their habits forward. If it's the latter, it raises some serious questions for the industry, as well as for the continuing domination of ...» 0 Comments

Why Do You Think They Call It "Old" Spice
Only one of the five college students participating in the “Social Generation” panel said they were familiar with Old Spice’s viral YouTube ad campaign. That seemed to surprise the one who has been following it, University of Nevada-Reno journalism senior Chelsea Otakan, who definitely seemed like more of a Madison Avenue insider than the rest of her undergraduate brethren.

She actively uses Twitter, whereas most of the others either don’t use it, or use it only in an ancillary way. Otakan says she uses it as her primary communications platform, and uses Facebook only when people cannot contact her ...» 0 Comments

Google Publishes Insights On Display Ad Focus
Google continues to push out technology to make display advertising easier for publishers. On Tuesday, the company outlined its strategy in a blog. The post explains Google's core display ad products for publishers and highlights key principles guiding Google's future ad products.

"We shouldn't be asking how publishers can eke another 5 or 10 percent out of display advertising in the next few years," Google Director of Product Management Jonathan Bellack tells us. "We should be looking at how the industry can double or triple in size."» 0 Comments

Forget the CMO, The Next Big Industry Title Will Be The CMTO
That's what PepsiCo's Shiv Singh suggested during the Social Media Insider Summit.

What does CMTO stand for? Chief marketing and technology officer, he said, adding, "Each time I catch up with my CMO, I ask her how much she is learning about marketing technology."» 0 Comments

Madison Avenue's Next Big Media Model: "Impression Plus"
That's what PepsiCo North America Director of Digital Shiv Singh championed this morning during his Social Media Insider Summit in Lake Tahoe.

So what is it? Basically, instead of simply paying for the direct impressions generated by a display advertising buy, Singh says it should also incorporate the ancillary impressions generated by "shared" media, or what social media and PR pros call "earned" media. You know, the kind that consumers circulate among themselves via social media, retweeting, etc.

"Imagine that, we're used to thinking in just the CPM or clickthrough rate model," Singh said, adding that he's now ...» 0 Comments

Here's A Refreshing Thought That Turns The Economics Of Media Upside Down
Not surprisingly, it's coming from Pepsi Refresh. That's what Social Media Insider Summit opening keynoter Shiv Singh said this morning. Singh, who is director of digital at PepsiCo, and one of the main guys behind the Pepsi Refresh social media campaign, said he's found that it is turning the economics of media "upside down."

"We get more traffic to refresh.com than to sites for which I buy media," Singh said, adding, "Think about it, all of a sudden my company's Web site is a more valuable property than some of the companies I buy display ad space from."

...» 0 Comments

Nine West Teams With JAGTAG
JAGTAG has slapped its 2D mobile barcodes on shoeboxes, in-store signs, in print and online as part of a mobile campaign promoting Nine West’s Fall 2010 Vintage America Collection. JAGTAG says it’s the first time its barcodes will be featured on product packaging. But aren’t shoeboxes usually in the back?

The specially-branded codes feature a tattoo design by singer Joss Stone, who helped design the new Vintage America product line including shoes, clothing, jewelry and other accessories. By sending in a photo of the Nine West JAGTAG, a user is entered into a sweepstakes to win items from ...» 0 Comments

Cola Wars: The Lake Tahoe Edition
Tweets were flying over the cola brand presence - or lack thereof - at the Social Media Insider Summit here in Lake Tahoe. Apparently, the conference venue hotel, the Hyatt Regency, is a Pepsi service hotel. Which didn't suit the contingent from Coca Cola Co., and its agency Starcom MediaVest Group, especially MediaVest's Jonathan Halvorson, who turned from his regular role of Global Digital Director to a client service guy, searching, finding and then procuring some Cokes from a nearby package store.

Lest you think there was a high level of acrimony during the summit, I did observe some ...» 0 Comments

Here's Something Ironic: "The Social Network" Is Not On THE Social Network
Hooman Radfar, CEO and Co-Founder, Clearspring Technologies, was talking about "The Social Network," the movie, for which Clearspring worked on its media campaign, and happens to know that they were prohibited from advertising it on Facebook (a.k.a. THE Social Network).

In other words, he quipped, "'The Social Network' is not on the social network."

Teaser ad for "The Social Network" (the movie, not the platform).» 0 Comments

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