Results for November 2011

MT Carney out at Disney?

Barely a year and a half on the job, MT Carney, president of marketing for Walt Disney Studios, looks to be on the outs -- this according to The Wrap.

The former senior executive at media/creative agency at Naked Communications, looks to be replaced says the story, with a search under way for her replacement.

Under her run, Carney has only produced one real big hit -- that of ...» 0 Comments

IAB: Internet Ad $ Jump 22% In Q3
Internet advertising revenues in the U.S. hit $7.88 billion during the third quarter of 2011, representing a 22% increase over the same period in 2010, according to just released estimates from the IAB Internet Advertising Revenue Report. The IAB said the quarter marks the 8th consecutive quarter of year-over-year growth. It also represents a 2.7% increase from the record-setting revenues of the second quarter of 2011.» 0 Comments
Time Inc. Confirms Digitas' Lang As CEO
Time Warner has confirmed that Digitas' Laura Lang has been named CEO of Time Inc., effective in January.» 0 Comments
SMG Unspools Liquid Thread In North America, Taps Poer To Run It
Starcom MediaVest Group has named Brent Poer executive vice president and executive creative director of LiquidThread North America, the agency's "digitally-led content creation unit."» 0 Comments
Reports: Digitas' Lang To CEO Of Time Inc.
Laura Lang, the CEO of Digitas, and the top digital executive inside Publicis, reportedly is about to be named CEO of Time Inc., according to a flurry of speculative reports published this afternoon.» 0 Comments
IAB: Q3 Online Ad Revenue Up 22% To $7.9B

Internet ad spending grew to $7.9 billion in the third quarter, up 22% from the year-earlier period, according to the latest figures from the Internactive Advertising Bureau. That amount also reflects a 2.7% increase from the $7.7 billion total in the second quarter.

A separate media forecast issued Wednesday by Brian Wieser, senior research analyst at Pivotal Research Group, projected total national digital ad revenue will increase 21.5% this year and 13.9% in 2012. That report also predicts mobile ad dollars will grow 52% this year and 37% next year.

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Mindshare And SMG Vying For $350 Million Heineken Account
Dutch brewing giant Heineken is conducting a consolidation review of its estimated $350 million global media agency assignment, the company confirmed Wednesday. The review will pit two of the company's media roster shops in a shootout: Publicis Groupe's Starcom MediaVest Group and WPP's Mindshare. The selected agency will be tasked with "maximizing the effectiveness of the company's world-class brand building and fully utilizing the company's increased buying power," the brewer stated. The review is expected to be completed with the new agency in place by the middle of 2012.» 0 Comments
Adobe To Acquire Efficient Frontier
Adobe Systems plans to acquire privately held Efficient Frontier as it continues to move deeper into online and search marketing services. The terms of the deal were not disclosed.» 0 Comments
MSNBC back in second place over CNN

With the presidential race heating up, MSNBC slipped back into second place in November, pushing CNN back into third place among cable news networks. CNN had been in second place over MSNBC for the last several months -- replacing MSNBC.

But Fox remained the clear overall leaders. Fox average 2.1 million viewers in weekday primetime viewership; MSNBC was next at 865,000; CNN, was at 620,000. CNN was helped during the period by a high rated Republican Presidential debate.

Looking at the key 25-54 news demographic Fox had 457,000 viewers in weekday primetime periods; MSNBC, had 227,000; CNN, 210,000. MSNBC credits ...» 0 Comments

Cyber Monday Heaviest Online Spending Day Ever

Holiday online spending hit $1.25 billion on Cyber Monday, making it the heaviest e-commerce shopping day in history and only the second day on record to break the billion-dollar threshold. The figure also represented a 22% gain from last year, according to new data from comScore.

That growth was driven by an increase in both the number of buyers (up 11%) and the average spending per buyer (up 9%). Overall, 10 million people made purchases online on Cyber Monday, another e-commerce record for a single day. The average online buyer spent a total of nearly $125 across two transactions.

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