Results for October 2011
  • Kantar's Web Access Restored
    Kantar Media announced that access to its Web-based services has been restored. Earlier today Kantar reported that its Web-based access and email communications were disrupted by power outages caused by the winter storm that hit the Northeast over the weekend.
  • Flurry Adds Tool For Retargeting App Downloaders
    Mobile app analytics and advertising firm Flurry has added a new feature that lets developers retarget ads to iOS device users who have previously downloaded one of their apps. The company says the new targeting capability helps developers solve the problem of maintaining traffic to apps, post-download. In a blog post today, the company argues that making lists of top-ranked apps as a promotional strategy only works for attracting first-time users. "Only when compelling ways of connecting with existing app users are established, that allow the easy re-launch of an app, can app makers address retention through marketing, and fully ...
  • Toys R Us Kicks Off Holiday Ads; Big Book In The Mail

    Call it a throwback kind of Christmas: Toys R Us has kicked off its holiday ad campaign with two commercials from the ‘80s, which it says leverages nostalgia for both the brand and Geoffrey, its spokes-giraffe.

     

    The Wayne, N.J.-based chain, which also just mailed its holiday catalog, says it is also running spots that feature exclusive toys. Ads kicked off on network TV over Halloween weekend.

     

    "We believe our holiday marketing campaign speaks strongly to our toy authority position today and with the generations of kids who grew up with the Toys R Us brand," Greg Ahearn, CMO, ...

  • Nor'easter Disables Kantar Media Systems, Email Communications
    The surprising winter storm that hit the Northeast over the weekend caused power outages that have temporarily affected access to the web-based products of WPP's Kantar Media research unit, including competitive ad intelligence services such as Stradegy, MarketAdvisor, Ad$pender, MagAdvisor, AdDetector and AdScope, the company said in a notice sent to clients this morning.
  • Vibrant

    Online ad firm Vibrant had its fourth annual contextual ad awards last week. The event, which was held at the Bowery Hotel in NYC this year, is kind of an in-house awards show giving kudos to brands that use Vibrant's contextual ad technology to best advantage. Though it's an intramural contest among Vibrant clients, the judging panel comprises notables from beyond the firm's own garden wall: senior agency and brand executives, and some 600 public votes from industry executives, were part of the judging, based on creative strategy, contextual relevance, end user perspective and ability to effectively communicate brand message.

    ...
  • Joule Heads Down Under
    WPP is expanding mobile marketing agency Joule to Australia and New Zealand through a partnership with Sydney-based advertising and media agency Switch Digital. Glynn Honey, formerly managing director at Isobar Australia, will oversee Joule's operations in Sydney and Melbourne, with another office to open in Auckland in 2012. As part of the joint venture, Joule will extend its global mobile campaign management and technology platforms to the region. "We see Australia as a market with significant opportunity where our global learnings and skills can be leveraged," said Rupert Day, CEO of WPP's tenthavenue unit, of which Joule is a part. ...
  • Starbucks Taps Scanbuy for QR Codes
    Starbucks has teamed with barcode technology provider Scanbuy for a promotional campaign placing QR codes in the coffee chain's outlets around the country as well in magazines such as People, newspapers and outdoor ads in U.S. cities. The codes link users to a Starbucks mobile formatted landing page where they can watch a video on Starbucks Caffe Verona, find a store, and learn more about Starbucks' various fall coffee products (how they taste, what food goes best with them). In a mid-year report, Scanbuy said the retail and wireless industries accounted for some of the most scanned 2D barcode campaigns, ...
  • MoPub Opens Mobile RTB Marketplace
    Mobile ad startup MoPub Thursday announced the launch of a real-time bidding platform for mobile advertising. The MoPub Marketplace aims to provide publishers and independent app developers a new outlet for selling inventory through a competitive auction process. The addition of RTB builds on MoPub's ad-serving technology allowing publishers to monetize mobile media through directly sold ads, ad networks and cross-promotional campaigns. The company serves ads across Android and iOS devices and the mobile Web. Other firms that have rolled out RTB exchanges for mobile advertising this year include DataXu as well as Turn and TubeMogul, each in partnership with ...
  • Shake out for video ad networks and exchanges?

    Digital marketers are going to get more selective when it comes to video ad networks.

    Buying 70 video ad networks and/or exchanges? Forget it. Andrew Budkofsky, executive vp and sales partnerships Break Media, a video ad network and digital video producer, says there is going to be a "shakeout." 

    Marketers are not going to buy ...

  • TubeMogul: RTB Ins't Just For Direct Response
    To help demonstrate RTB isn't all about direct response advertising, video ad platform TubeMogul recently ran brand surveys on five video advertising campaigns totaling 44.7 million impressions and 4,487 random survey-takers. Four of the five brands are from Fortune 500 companies, and the list reflects the automotive, consumer packaged good (CPG), insurance and restaurant industries. Once exposed to a pre-roll ad, respondents were re-targeted with in-banner surveys within 30 days and not given any direct incentives to answer. To calculate brand lift, a control group was asked the same set of questions and the raw difference between the percent of ...
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