'TV Everywhere' for NBC's Summer Olympics
TV Everywhere seems to have come to NBC's upcoming summer London Olympics.
NBC says more than 100 million cable, satellite, and telco customers will now be able to access all 3,500 hours of live streaming Olympics content -- as well as 14.5 hours of pre-Olympic coverage, that of the U.S. Olympic Team Trials.
Cable, satellite and telco customers can verify their mobile and tablet devices when the NBC Olympics Live Extra App launches in mid-July.
As part of this effort NBCUniversal says it is starting up a first-of-its-kind marketing campaign telling consumers how to do the verification process. A TV spot began airing on cable, satellite and telco systems across the country in mid-June and will continue until the Olympics begin. It will also air as part of NBCUniversal’s Olympic cross-channel marketing efforts and on NBCOlympics.com.
Current and previous 'TV Everywhere' efforts also also cable, satellite, and telco consumers to verify there services in order to digitally access content from TV networks and other programmers.
WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost.
Recent Raw Articles
-
Pandora Beats Q1 Revenue Estimate May 23, 5:22 p.m.
Online radio service Pandora on Thursday reported revenue rose 55% in the first quarter to $126 ...
-
Digital Diva Bradford To Helm S.F. Chronicle May 23, 4:41 p.m.
Digital media sales vet Joanne Bradford Joins has joined Hearst's San Francisco Chronicle as president. She ...
-
Y&R, 90 Years Young, Digitally Celebrates In Times Square Today May 23, 1:03 p.m.
A 90-year old ad agency is using some new-fangled technology to celebrate today in real time ...
-
Opera Extends Ad Tools To Connected TV May 22, 1:23 p.m.
After tackling the desktop, and then mobile, Opera lately has been expanding into the emerging realm ...
-
Former NBC Sales Chief Gambelli Succeeds Cohen As Horizon's Chief Investment Officer May 21, 3:19 p.m.
Former NBC sales chief Marianne Gambelli is joining Horizon Media as executive vice president-Chief Investment Officer, ...
-
Fidelity Turns ATM Into Dance Machine May 21, 2:27 p.m.
Who says Fidelity isn’t fun? Speaking at OMMA Social, the investment firm’s digital marketing head Chris ...
-
Outdoor Industry Launches 'Commercial Ratings' Initiative, Will Measure Eyes On Digital Ads May 21, 10:36 a.m.
The out-of-home media industry is poised to begin developing new research to develop "commercial ratings" for ...
-
Yahoo Confirms Tumblr Acquisition For $1.1 Billion May 20, 8:42 a.m.
Yahoo on Monday confirmed it will buy blogging service Tumblr for $1.1 billion in cash. The ...
-
Yahoo Adds Tweets To News Feed May 16, 1:25 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ...
-
Android On 75% of Smartphones Shipped In Q1 May 16, 9:42 a.m.
Android ran on three quarters of the smartphones shipped in the first quarter, up from 59% ...
1 comment on "'TV Everywhere' for NBC's Summer Olympics".
Leave a Comment