Eight O'Clock's New Look Makes TV Debut

To celebrate Eight O'Clock Coffee's new look (packaging changed last month), the brand is running a Facebook costume contest. People upload costumes to its Facebook page by midnight on Oct. 31. Eight winners get coffee, a tote and a T-shirt.

Plus, just this morning, the new packaging made its TV debut on "The Today Show" as one of the costumes featured outside the studios.

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