Those participating in the Moms Panel get a free trip with their families and then become brand ambassadors. No pay -- so why do they keep doing it?
Sharyn Lewis, a CRM executive at Disney Parks, said simply the moms enjoy it. Moms apply to join and the program started with 12 and now has 45. Lewis appeared on a panel at MediaPost’s Email Insider Summit.
Disney does not hide its relationship with its endorsers and the risks involved in reading them. On the site, it says: "The views expressed in the Walt Disney World Moms Panel are those of the panelists, who are independent contractors, and may not be factually accurate. … panelists have received/will receive a trip … for their participation.�