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Frito-Lay Leads Effie Winners

Marketers with the most 2010 Effie Award wins include Frito-Lay, winning a total of six Effies, and Unilever with four wins. MillerCoors' "1 Second Ad Campaign" for Miller High Life and "H*Commerce" for McAfee each won three Effies in three different categories.

The best in show, the Grand Effie award, will be announced June 8 at the 42nd annual Effie Gala from among the top scoring entries. The Effie Awards honor the most significant achievement in marketing communications: ideas that work.

With 11 winning entries each, BBDO and DDB agencies lead the 2010 Effie Awards with the most wins. --Tanya Irwin

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