Frito-Lay Leads Effie Winners
The best in show, the Grand Effie award, will be announced June 8 at the 42nd annual Effie Gala from among the top scoring entries. The Effie Awards honor the most significant achievement in marketing communications: ideas that work.
With 11 winning entries each, BBDO and DDB agencies lead the 2010 Effie Awards with the most wins. --Tanya Irwin