San Francisco-based media shop Mediasmith has named John Cate executive vice president-general manager. Cate, who joins Mediasmith's executive committee, was formerly executive vice president-general
manager at Aegis Group's Carat unit. Mediasmith Founder-CEO David Smith said the addition of Cate "effectively opens up a new era for Mediasmith," and he alluded to "many exciting announcements" in
the next several months.
--Joe Mandese
