For individual networks, Barclays predicts CBS will land a 27.5% increase in volume to $2.43 billion; Fox will be up 22% to $1.96 billion; ABC to increase 16.2% to $2.21 billion; and NBC will have a 12.8% bump to $1.65 billion.
CPMs? Barclays says look for high single digit increases.
Barclays noted that a 20% increase in 2010 would be in line with what happened coming out of the last recession, when volume was up about 21% for the 2002-03 season.