For the first time ever, MTV's cross-media promotional push for the MTV Music Video Awards will incorporate mobile advertising. SkyGo, Inc., a wireless marketing company, will create and deliver a
wireless advertising campaign to promote the MTV Music Video Awards. The mobile advertisements will tie into the online, print and broadcast campaigns leading up to the event. SkyGo will run MTV ads
across various mobile sites on multiple wireless networks including those of AT&T, Sprint, Palm and OmniSky are reaching the mobile devices of millions of consumers. MTV's media buying and planning is
handled by Independent Media Services in New York.
- Adam Bernard
