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Ducks Using New Technology

Aug 21, 2001, 12:00 AM
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MindArrow Systems Inc., a provider of direct digital marketing software and services, has announced that NHL's Anaheim Mighty Ducks have started using MindArrow Messenger to communicate its sales and marketing messages to its web-savvy audience. The initial MindArrow Message promoted sales of 2001-2002 season ticket packages to existing season ticket holders and featured a personal video message from Ducks superstar, Paul Kariya.
- Adam Bernard
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