News Brief

TIME.com Looks To Bigfoot

Bigfoot Interactive, a provider of strategic, ROI-focused email marketing technology and services, has announced that TIME.com, the online arm of TIME magazine, has selected Bigfoot Interactive's strategic email marketing solutions to promote awareness and drive subscriptions for its new online archives. The email-based customer retention and acquisition program to promote new the TIME.com Archive will begin this fall. The TIME Archive offers 16 years of content written by TIME staff, including 25,000 articles available online, fully indexed and searchable.
- Adam Bernard