Messina Heads Strategy For Initiative's West Coast Offices

  • May 6, 2010
Initiative has hired Christiana Messina as vice president, strategy director for the agency's West Coast offices: Los Angeles and San Diego. She will play a key strategic role for several of Initiative's largest clients, including Hyundai and Dr Pepper Snapple, while driving its efforts in research and insight. Previously, Messina was a senior account planner at Ogilvy West, where she worked with Cisco Technologies and Nature Made. Before that, she was a research strategist at Carat.

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