"The decision, by Federal Communications Commission Chairman Julius Genachowski, is likely to trigger a vigorous lobbying battle, arraying big phone and cable companies and their
allies on Capitol Hill against Silicon Valley giants and consumer advocates," reports The Wall Street
Journal.
Notes USA Today: "Regulators also want to ensure they have
jurisdiction to impose so-called 'network neutrality' rules requiring phone and cable companies to give equal treatment to all Internet traffic flowing over their broadband networks."
Under the headline, "Net Neutrality Fans Rejoice: The FCC Will Reclassify Broadband,"
GigaOm explains: "The entire wonky issue was brought to head at the beginning of April with an appeals court decision that the FCC had overstepped its authority when it censured Comcast for blocking
P2P files."
According to The Next Web: "This news comes as a victory for internet customers and
internet companies, both of which have been advocates of net neutrality ... Consumers want to use their connections exactly as they see fit, and internet companies want to make sure that they get the
same crack at the ball as anyone else."
No doubt, cable companies like Comcast would almost certainly fight any regulatory efforts by the FCC -- claiming it would discourage
investment in the industry -- BS analyst John Hodulik tells The Journal.
That claim, as eWeek notes, has been disputed in a report by the media watchdog Free Press. "You could have regulators
involved in every facet of providing Internet over time," Hodulik told the paper. "How wholesale and prices are set, how networks are interconnected and requirements that they lease out portions of
their network."