Revlon Taps Kate Hudson For Its Almay Brand

May 13, 2010

Revlon has named actress Kate Hudson as a global brand ambassador for its Almay division, and says she will appear in ads for both new and existing Almay products, including TV, print, in-store and internet placements.

Her first print and TV campaign is scheduled to break later this year. In addition, she will represent the company in such philanthropic endeavors as the Almay Rainforest Concert, benefiting The Rainforest Foundation.--Sarah Mahoney