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Taco Bell's Set To Launch Three-Entrée $2 Meal Deals

The fast-food wars are hitting a new low, Bruce Horovitz reports, with Taco Bell set to announce plans for Meal Deals that include an entree, side dish and drink for only $2. Consumers get a medium drink, Doritos chips and a choice of a Chicken Burrito, Double Decker Taco, Gordita Supreme or a 5-Layer Burrito.

Competitors will be watching with interest, at the very least, and Taco Bell is expecting no less. "If we just tossed a pebble into the pond, the ripple wouldn't find its way to shore," says Taco Bell president Greg Creed. "We're throwing a boulder into the pond. This will be a disrupter in the marketplace."

TV ads that start Sunday feature workers and customers wondering how the chain can sell three items for only $2. The actors then squabble over which one of the items is "free."

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