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Ex-Panera Bread CEO Opens A Pay-What-You-Can Eatery

Bruce Horovitz writes about Panera Bread's "outside-the-box experiment" in St. Louis headed by Ron Shaich, who stepped down as the company's CEO last week. He has converted a former Panera-owned restaurant into a non-profit restaurant dubbed Saint Louis Bread Company Cares Cafe. A sign at the entrance says: "Take what you need, leave your fair share."

"I'm trying to find out what human nature is all about," says Shaich. He plans to open two more cafes in two more cities in the next six months, Horoviitz writes, but won't say where. His goal is hundreds of cafés run by the Panera Foundation around the country.

Read the whole story at USA Today »

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