Bruce Horovitz writes about Panera Bread's "outside-the-box experiment" in St. Louis headed by Ron Shaich, who stepped down as the company's CEO last week. He has converted a former Panera-owned
restaurant into a non-profit restaurant dubbed Saint Louis Bread Company Cares Cafe. A sign at the entrance says: "Take what you need, leave your fair share."
"I'm trying to find out
what human nature is all about," says Shaich. He plans to open two more cafes in two more cities in the next six months, Horoviitz writes, but won't say where. His goal is hundreds of cafés run
by the Panera Foundation around the country.
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