NBC, Affiliates Work Toward 10-Year Agreement
B&C, Wednesday, May 19, 2010 12:14 AM
Some 182 NBC affiliates met with the network to discuss the long-term viability of the network-affiliate relationship, as both parties work toward 10-year agreements. The group also discussed mobile DTV efforts, and welcomed a new affiliates board chairman in Brian Lawlor, senior vice president of television at Scripps.
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NBC unveiled 14 programs, most of them dramas, at its upfront presentation Monday. Lawlor said NBC has set the standard in news and sports, but today showed that it's serious about getting back in the prime-time game with top producers and high-quality dramas and comedies.
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