News Brief

Ocean City, Md. Effort Lures Beachgoers

Maryland is launching a new humorous campaign that tells consumers if their life is no "day at the beach," a vacation to Ocean City could help.

The campaign, which includes TV, radio, billboards and online ads, features "Rodney the lifeguard." Rodney rescues those who are bored at their jobs or stuck in traffic.

Last year, Maryland's beach destination spent $3.9 million in advertising and expects to spend $4.4 million this year, according to the Baltimore Business Journal. Ocean City hopes to attract people in New York, New Jersey and Philadelphia.--Tanya Irwin

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1 comment about "Ocean City, Md. Effort Lures Beachgoers".
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  1. Christina Ricucci from Millenia 3 Communications, May 19, 2010 at 8:14 a.m.

    A zoo by any other name is still a zoo....