Ocean City, Md. Effort Lures Beachgoers
The campaign, which includes TV, radio, billboards and online ads, features "Rodney the lifeguard." Rodney rescues those who are bored at their jobs or stuck in traffic.
Last year, Maryland's beach destination spent $3.9 million in advertising and expects to spend $4.4 million this year, according to the Baltimore Business Journal. Ocean City hopes to attract people in New York, New Jersey and Philadelphia.--Tanya Irwin