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'Philly Inquirer' Makes Special 3D Newspapers

  • Reuters, Monday, May 24, 2010 12:13 AM
Not to be outdone by the movies like "Avatar" and a sudden burst of 3D sporting events, The Philadelphia Inquirer, fresh out of a bankruptcy auction with new owners, is rolling out a special 3-D newspaper section on Sunday June 13. The Web site philly.com gets the treatment on June 14.

The paper will helpfully provide 3-D viewing glasses inserted in the Sunday edition so readers can get the full visual effect of "local interest" photos and a front page folded ad - known as a spadea in newspaper lingo - from Best Buy. This all comes from the Media Lab, a advertising creative service launched by Philly newspapers in 2006.

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