Searching For Answers To Unanswered IAd Questions

John Battelle's Searchblog, Monday, May 24, 2010 11:48 AM
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John Battelle explains that "Apple's genius has always been in seeing the value of something that already exists, and taking that value to a new level." After speaking with clients and Apple media relations, he details what marketers should know to get a return on investment from iAds, including rates. Apple will sell iAd launch packages for $1 million or more, depending on exclusivity terms, and the company will charge 1 cent per impression, a $10 CPM, and $2 per click.

Then he talks about things the industry doesn't know about the iAd, like what data Apple use to target ads and whose inventory will become available.
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