John Battelle explains that "Apple's genius has always been in seeing the value of something that already exists, and taking that value to a new level." After speaking with clients and Apple media relations, he details what marketers should know to get a return on investment from iAds, including rates. Apple will sell iAd launch packages for $1 million or more, depending on exclusivity terms, and the company will charge 1 cent per impression, a $10 CPM, and $2 per click.
Then he talks about things the industry doesn't know about the iAd, like what data Apple use to target ads and whose inventory will become available.
Read the whole story at John Battelle's Searchblog »