Telmar Summits New Peak, Acquires Europe's Peaktime Planning System
Jul 25, 2004, 12:00 AM
Telmar, leading supplier of media planning systems, last week acquired Peaktime, an innovative TV planning and yield management system developed in Europe. The resulting unit, which will be called Telmar Peaktime S.A.S., will significantly expand Telmar's presence outside the U.S., expanding its customer base to 30 countries. Telmar also plans to expand Peaktime's application in the U.S. The system enables users to track real-time performance of TV audience delivery in a vivid graphical interface.