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Walmart Is Testing A 'Virtual Mirror'

May 25, 2010, 3:29 PM
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Wal-Mart is reportedly testing a cosmetics system called the Wal-Mart virtual mirror, which uses a barcode reader and a digital camera for the virtual application of makeup, reports Evan Schuman's StorefrontBacktalk, a retail technology blog. The test is happening in 10 different stores, with four mirrors per store.

If successful, it may have benefits "beyond mere increased sales, such as reduced shrink (no need to throw out lipstick after a test), better availability of product and some natural social-shopping benefits via email," he writes. --Sarah Mahoney

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