Ace Hardware Pushes Craftsman For Dad
Among the promotional items now on sale at Ace are the Craftsman NEXTEC 12-Volt Lithium-Ion Hammerhead Auto Hammer, the Craftsman Dog Bone 8-in-1 Wrench; the Craftsman 12-Volt NEXTEC Multi-Tool, and Craftsman 104-piece Mechanics Tool Set.
Under its agreement with Sears, the Oakbrook, Ill.-based Ace says more Craftsman tools will be available later this summer.
Earlier this year, Sears also announced a deal between Craftsman and Major League Baseball Properties, which will feature the logos of Major League Baseball and its 30 Clubs on hand tools, power tools, tool storage and lawn and garden tools and equipment.
Father's Day is June 20.--Sarah Mahoney
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