Shanks Joins Fox Sports As President
Eric Shanks, who brought a drama about football to DirecTV and oversaw the real thing, is joining Fox Sports as president. The 38-year-old takes over for Ed Goren at the division that carries NASCAR, the NFL and Major League Baseball.
He had been executive vice president of entertainment at DirecTV since 2006, where he helped engineer a deal to bring original episodes of NBC's "Friday Night Lights" to the satellite operator. Shanks also worked to bolster what was arguably DirecTV's most critical brand differentiator: "NFL Sunday Ticket."
Goren -- who has been with Fox since 1994, when the network established a sports unit on the backs of the NFL -- moves to vice chairman. Shanks had previously worked at Fox Sports, starting in 1994.
At DirecTV, he worked under CEO Chase Carey, now the No. 2 executive at Fox parent News Corp.
Goren will work with David Hill in running Fox Sports Media group, which includes 19 regional sports networks, Fox Soccer Channel, Web ventures and other properties.
At DirecTV, Shanks worked to bolster The 101 Network, an exclusive channel to the satellite operator's customers. It offered "Friday Night Lights" episodes before they debuted on NBC and "The Dan Patrick Show." Episodes of HBO's "The Wire" will start this summer.
Shanks created DirecTV's first in-house ad sales operation. He also shepherded DirecTV's development of upcoming 3D channels.
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ... -
Motorola Hires Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' Myspace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "Shanks Joins Fox Sports As President"
Leave a Comment