WE tv and Wedding Central are kicking off a licensing program at the women's targeted networks to extend their popular brands. 360ep, Inc., an entertainment licensing company, will rep the networks
for all licensing initiatives. 360ep wants to create consumer products based on the popular shows on the nets, including "Bridezillas," "My Fair Wedding," "Raising Sextuplets" and "The Locator." The
wedding programming lends well to licensing tie-ins with manufacturers of stationery, reception décor, china, gifts, bridal dresses and accessories. Opportunities in apparel, games, mobile
content and novelties will be pursued.
