News Brief
The WB Takes a Leap
Sep 26, 2001, 12:00 AM
The WB, the network with the biggest growth in adults 18-34 a year ago, is off to a great start this season as well. The network was up 43% in the coveted demographic vs. the opening night last season (3.1 vs. 2.0), and finished first among all networks on Monday in females 12-34. "7th Heaven" (8.34 million viewers, 3.1 rating in adults 18-49) drew its largest audience since January and improved upon its premiere of last season by 20% (6.91 million). It showed even bigger growth in women 18-34 (4.7), up a whopping 42% year-to-year. The family drama was the No. 1 program in its hour in such markets as Atlanta, Houston and Orlando.
The WB also successfully launched "Angel" (5.01 million, 2.4 in adults 18-49) in its new 9 p.m. time slot. The series delivered the network's best male demos in the hour since January 1998 and improved upon last season's "Roswell" premiere by 41% in adults 18-49 (2.4 vs. 1.7) and by 56% in adults 18-34 (2.8 vs. 1.8). -- Reuters/Variety
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