According to the latest release from Nielsen//NetRatings, the celebrity telethon "America: A Tribute to Heroes" not only captured the attention of television viewers nationwide, but caught the
interest of the Web world as well. At-home traffic to the
site spiked to more than 1.2 million unique visitors over the course of three days beginning
Friday. According to Nielsen//NetRatings, the site took the 66th ranking on the top domains list for the week ending September 23rd. Nearly 35% of the site's audience or 420,000 unique visitors
visited the
donations page, spending more than five minutes surfing the site. NetRatings reports that the site's audience was comprised of 60% females
and 40% males.
