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McDonald's Offers $3 for Recalled 'Shrek' Glasses (Update2)

McDonald's is offering $3 refunds to customers who return "Shrek" drinking glasses that are tainted with cadmium, Matthew Boyle reports. They can fill out a refund slip and return the glassware to any McDonald's restaurant in the U.S. The glasses sold for $1.99 with a food purchase and $2.49 without.

"Rather than just give back the cost of the cup they are also acknowledging the lost time and inconvenience, and offering an incentive to come back," says Sanford C. Bernstein analyst Sara Senatore.

The glasses, manufactured in the U.S. by ARC International, came in four designs to promote "Shrek Forever After." No injuries have been reported.

Read the whole story at Bloomberg BusinessWeek »

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