Shares of CBS Corp. rose 6% on Wednesday after the broadcaster said rates improved at its "upfront" advertising sales session for the 2010-2011 television season, reports AP. An improving advertising
market benefits CBS more than its rivals, since as a broadcaster, it's in a market-leading position. More than 60% of its revenue comes from advertising. CBS price increases, per
Ad Age were 9%
to 10%; it estimated CBS sold nearly 80% of its inventory.
