Two Wireless Advertisers Align
Sep 24, 2001, 12:00 AM
Avesair, Inc. and Soltima, Inc. announced a strategic alliance that will help operators around the world integrate both targeted content from thousands of sites with highly-relevant advertising - all tailored directly to individual subscribers. According to the agreement, Soltima and Avesair will offer each of their customers the option of using Avesair MATCH, a mobile application which allows carriers to target, schedule and deliver wireless advertising messages, and the Soltima Wireless Publishing Platform, which enables rapid integration and provisioning of services and content streams. Operators will be able to use both to provide their subscribers with relevant content from thousands of sites, as well as advertising targeted directly to their interests.